Our Approach in Practice
Illustrative Marketplace Scenarios
Example engagements illustrating how LLV approaches marketplace management across Amazon, Walmart, Shopee, Tokopedia, and TikTok Shop — covering our methodology, reporting framework, and platform-specific operating model.
The scenarios below are illustrative examples of LLV's operating model and methodology, not representations of specific client results.
- 9
Platforms in Scope
End-to-end marketplace management
- 3
Core Markets
US · UK · Indonesia
- 5
Service Disciplines
Advertising, listings, health, analytics, expansion
- 1
Accountable Team
One point of contact, all channels
LLV's operating scope: 9 platforms across 3 core markets, managed by one team with full-spectrum service coverage.
Our Standard
We Document What Actually Happened, Not Just the Best Parts
Most agency case studies are retrospective marketing documents — structured to emphasise the highlights and omit the context that makes the numbers meaningful. Ours are not.
Every engagement we document follows the same standard, whether the results were exceptional or merely solid. That standard is what makes the reporting useful to you.
Every engagement documents:
- Starting account condition and what we found in the audit
- Strategy decisions and why we prioritised what we did
- Timeline from engagement to measurable results
- Specific metrics before and after — including the ones that underperformed
- What we would do differently if we were starting again
Example Engagements
Our Approach by Platform
These illustrative scenarios show how LLV structures its operating model for each platform. Detailed engagement documentation with full context is available in our new client consultations.
- Full campaign audit: spend distribution, keyword coverage, match-type efficiency, and wasted spend by search term
- Campaign portfolio rebuilt around product-level margin targets with segmented Sponsored Products, Sponsored Brands, and Sponsored Display
- Negative keyword strategy deployed to eliminate irrelevant traffic across all campaign types
- A+ Content and listing titles optimised for A9/A10 ranking signals and conversion rate improvement
- Seller Centre configuration, item content alignment to Walmart taxonomy, and compliance review across all SKUs
- Walmart Connect campaign architecture built from category-specific keyword research and competitive positioning
- Pro Seller badge qualification pathway — order defect rate, fulfilment compliance, and performance metric management
- WFS (Walmart Fulfillment Services) evaluation and setup for eligible SKUs
- Shopee Search Ads audit: keyword performance, bid structure, match types, and campaign event participation history
- Campaign calendar built around platform events — Double Day, Shopee Birthday, Harbolnas — with Flash Sale preparation lead times
- Preferred Seller (Star+) qualification pathway managed through seller score, fulfilment rate, and response time targets
- Shopee Live session strategy integrated as a recurring revenue channel alongside advertising activity
- TopAds campaign audit: keyword efficiency, bid logic, and wasted spend by product and match type
- Power Merchant Pro qualification pathway managed through order volume, seller rating, and fulfilment metrics
- Tokopedia Play (live commerce) introduced as a structured performance channel with session-level reporting
- Consolidated monthly reporting: GMV, TopAds ROAS, seller tier status, and campaign event performance
- TikTok Shop seller account setup, catalogue build, and product compliance review for US market
- Affiliate programme established through creator outreach, product seeding, and commission structure configuration in TikTok's affiliate centre
- Shop Ads (Video Shopping Ads, LIVE Ads) launched to amplify high-performing organic content
- Live shopping session strategy: product sequencing, host briefing, and real-time engagement coordination
Multi-Platform Indonesian Expansion
Coordinated Shopee, Tokopedia, and Lazada management
View service details- Cross-platform audit covering all three Indonesian platforms simultaneously — identifying overlap, gap, and budget allocation opportunities
- Unified campaign calendar across Shopee, Tokopedia, and Lazada to eliminate double-spend during peak platform events
- Platform-specific advertising structures built from category keyword research for each marketplace's algorithm and buyer behaviour
- Single consolidated monthly report replacing separate per-platform reporting — GMV, ROAS, seller tier, and next-month priorities across all channels
Want to See Our Approach Applied to Your Category?
In our free consultation, we walk through how we would approach your specific platform, category, and account condition — including the audit framework, strategy priorities, and reporting structure we would use.
- Specific to your category
- No commitment required
- Transparent methodology