Resources
Frameworks, Checklists, and Guides Built From Active Account Management
Every resource we publish is built from what we use internally to manage real accounts across Amazon, Shopee, Tokopedia, TikTok Shop, Walmart, and eBay. Not marketing content. Operational tools made available to brand teams.
Our Standard
Every Resource Starts as an Internal Tool
Most ecommerce resources are written for content marketing purposes — they are designed to attract search traffic, not to be genuinely useful to a brand manager making a real decision. The output is content that is broadly accurate but not specific enough to act on.
The resources we publish are different. They start as internal tools — checklists we use in onboarding, frameworks we use to structure client reporting, templates we use to plan campaign calendar participation. When we decide to make one public, we document it fully and test it against accounts we are actively managing.
That is the only standard worth publishing to.
Resource Library
Guides, Checklists, Templates, and Frameworks
Organised by platform and topic. New resources published regularly as we document and release internal tools from active account management.
Amazon PPC Campaign Architecture Guide
A complete framework for structuring Sponsored Products, Sponsored Brands, and Sponsored Display campaigns — including match type allocation, budget logic, and ACOS target-setting by product lifecycle stage.
Amazon Listing Quality Checklist
47-point checklist covering title structure, bullet points, A+ Content, backend keywords, image compliance, and category-specific attribute requirements.
Amazon Account Health Monitoring Framework
Daily, weekly, and monthly monitoring cadence for account health metrics — defect rates, late shipment, policy compliance, and Buy Box share — with threshold alerts and escalation triggers.
Shopee Campaign Calendar Template
12-month Shopee campaign participation calendar covering Double Day events, Shopee Birthday, Harbolnas, and Ramadan Super Sale — with Flash Sale preparation timelines and advertising uplift schedules.
Tokopedia TopAds Efficiency Guide
Keyword research methodology, bid management logic, and ROAS optimisation framework for Tokopedia TopAds — built from deep operational experience across Indonesian product categories.
Indonesian Seller Tier Qualification Roadmap
Step-by-step qualification pathways for Shopee Preferred Seller (Star+), Tokopedia Power Merchant Pro, and Lazada LazMall — including the specific metrics to hit, in the right sequence.
TikTok Shop Launch Checklist
Pre-launch, launch-day, and first-30-days checklist for TikTok Shop — covering shop setup, product compliance, catalogue configuration, affiliate program structure, and first live session preparation.
TikTok Shop Affiliate Program Setup Guide
How to structure your TikTok Shop affiliate program — commission rate logic by product margin tier, creator selection criteria, product seeding process, and performance tracking framework.
Live Shopping Session Preparation Template
Pre-session planning template covering product selection logic, host briefing structure, live voucher mechanics, viewer engagement tactics, and post-session performance analysis.
Cross-Platform Pricing Strategy Framework
How to manage pricing across Amazon, Walmart, eBay, and DTC channels simultaneously — including Buy Box pricing logic, MAP policy enforcement, marketplace-specific pricing rules, and margin floor calculation.
Multi-Platform Monthly Reporting Template
Consolidated reporting structure covering revenue, ROAS, ranking performance, and account health across multiple marketplaces — designed to give a single view of your entire marketplace presence.
Marketplace Expansion Decision Framework
A structured approach to deciding whether and when to expand to a new marketplace — covering market size, category competition, operational readiness, compliance requirements, and expected time-to-revenue.
Indonesia to Amazon US Expansion Checklist
The compliance checklist that Indonesian brands miss when launching on Amazon US — product safety certifications, labelling requirements, FCC compliance, CPSC regulations, and Amazon-specific documentation.
Cross-Border Fulfilment Options Guide
Comparison of fulfilment strategies for cross-border selling — Amazon FBA international, third-party US/UK warehousing, and DHL/FedEx direct fulfilment — with cost modelling guidance by product type and volume.
Ecommerce KPI Framework by Platform
The specific KPIs that matter on each platform — Amazon (ROAS, ACOS, CVR, organic rank), Shopee (GMV, ROAS, seller score), Tokopedia (TopAds ROAS, completion rate), eBay (sell-through, impression share) — with benchmark targets by category.
Agency Selection Questionnaire
The 22 questions you should ask any ecommerce agency before signing a contract — covering team structure, reporting standards, account access methodology, ownership of assets, and performance accountability.
How to Access
Resources Are Available to Brand Teams and Operators
Our resource library is made available to brand managers, ecommerce operators, and internal teams managing marketplace channels directly. Resources are released on a rolling basis as we finalise and document each internal tool.
- No subscription required — all resources are free
- New resources published monthly across all platform areas
- Resources are updated when platform changes require revision
- Context-specific versions available for US, UK, and Indonesian markets
Want Resources Applied to Your Specific Account?
Frameworks are useful starting points. A free consultation gives you analysis specific to your account, your category, and your current performance — not a generalised template.
- Free 30 minutes
- Specific to your account
- No commitment