Fractional Ecommerce Director
Senior Ecommerce Leadership Without a Full-Time Hire
Commercial strategy, multi-platform management, team direction, and operational oversight — from an experienced ecommerce director, on a flexible fractional basis that scales with your business.
- Director-level expertise
- No ramp-up period
- Free discovery call
- Day 1
Strategy begins
no ramp-up period or onboarding delay
- Flexible
Engagement model
1–3 days per week, adjusted as your needs change
- Senior
Director-level expertise
multi-platform strategy across all channels we manage
- Rolling
Monthly commitment
no long-term contract required
Fractional ecommerce engagement model: director-level strategy from day one, flexible weekly scope, and rolling monthly commitment — no long-term contract required.
Who This Is For
Built for Brands That Need Senior Ecommerce Leadership Without a Full-Time Hire
Fractional ecommerce direction delivers the most value for brands at a scale where strategic decisions meaningfully affect commercial outcomes — but where a full-time senior hire is not yet clearly justified or currently possible.
- Brands at $1M–$10M GMV Needing Senior Expertise
- Ecommerce businesses at a scale where internal team decisions directly affect commercial outcomes — but not yet at the revenue level where a full-time senior ecommerce director hire is clearly justified.
- Businesses Between Ecommerce Leaders
- Companies covering the gap between a departing ecommerce head and a new hire — where operational continuity, team direction, and strategic momentum need to be maintained during the transition period.
- Founders Managing Ecommerce Operations Themselves
- Entrepreneurial operators who have been running ecommerce alongside all other business functions and recognise that specialist strategic direction — applied to specific channels and growth problems — would produce better outcomes than the current approach.
- Brands Building an Internal Ecommerce Team
- Businesses in the process of building an in-house ecommerce function who want operational management, team oversight, and strategic direction during the build period — so that revenue does not stall while the team is assembled.
- PE or Investor-Backed Businesses Needing Stabilisation
- Portfolio companies or investor-backed businesses where ecommerce operations need to be stabilised, reported on, and optimised before a planned scale phase — with leadership that can move quickly without a prolonged hiring process.
- Multi-Channel Brands Whose Team Lacks Platform Expertise
- Businesses with an internal ecommerce team that has strengths in one channel but needs senior cross-platform expertise across Amazon, Walmart, Shopify, and Southeast Asian marketplaces applied to their full channel mix.
Full Scope
What Fractional Ecommerce Direction Includes
The complete scope of fractional ecommerce leadership — from commercial strategy and team management to investor reporting and transition planning.
- Ecommerce commercial strategy across all platforms
- Multi-platform revenue and margin planning
- Paid media and advertising strategy oversight
- Internal team management and direction
- Agency and partner relationship management
- Marketplace growth strategy (US and Indonesia)
- Product launch and expansion planning
- Pricing strategy and margin management
- Inventory planning and forecasting oversight
- Technology and tooling selection
- Cross-channel reporting and performance management
- Board and investor reporting preparation
How We Work
What Fractional Ecommerce Direction Actually Means in Practice
Six defining characteristics that distinguish fractional ecommerce leadership from consultancy, advisory, or outsourced management.
- Senior Expertise Without a Full-Time Hire
- Hiring a full-time senior ecommerce director requires a significant financial commitment — salary, benefits, equity, and onboarding time — plus a substantial ramp period before they are productive. Fractional engagement gives you the same strategic calibre without the fixed cost, with no ramp-up period, and with the flexibility to adjust scope as your business changes.
- Operational From Day One
- Unlike a new hire who needs 3–6 months to understand your business, systems, and team before producing strategic output, our fractional directors are experienced across all nine platforms LLV manages. We start with a structured business review and move to active strategy within the first two weeks.
- Multi-Platform Strategy, Not Single-Channel Focus
- A specialist hired for Amazon expertise does not bring the same depth to Shopify, Indonesian marketplaces, or DTC. Our fractional directors carry cross-platform expertise across all channels LLV manages — so strategy is set for the total business, not optimised for one channel at the expense of others.
- Flexible Engagement That Scales With You
- Fractional engagement is structured around days per week — not a fixed headcount cost. Start at 1 day per week and increase during a product launch or platform expansion. Reduce when the focus shifts back to execution. The engagement adjusts; a full-time hire does not.
- Team Management Included
- Fractional ecommerce direction is not purely advisory. We provide active management direction to your internal team, agency partners, and third-party contractors — acting as operational ecommerce leadership, not a consultant who delivers recommendations and steps back.
- No Politics, No Ramp-Up, No Bureaucracy
- Fractional engagements start with a clear scope and a clear outcome. There is no internal onboarding process, no probationary period, and no need for the engagement to survive an internal performance review. If the commercial priorities shift, the engagement scope adjusts to match.
Our Process
From Business Review to Active Commercial Leadership
Five stages from the first structured review of your business to ongoing monthly direction — and a planned transition when the engagement concludes.
Business Review
A structured review of your ecommerce operation — channel performance, team structure, current agency relationships, technology stack, and commercial targets. This is where we identify the highest-leverage priorities for the first 90 days.
- Channel performance and margin analysis
- Team structure and capability assessment
- Commercial target review and gap analysis
90-Day Strategy
A 90-day strategic plan with prioritised initiatives, ownership assignments, and agreed KPIs. Presented to you and, where appropriate, to your board or investors.
- 90-day priority initiatives with ownership
- KPI targets and measurement framework
- Board or investor presentation (where applicable)
Active Management Begins
Weekly operating rhythm established — team stand-ups, weekly performance reviews, agency management, and direct access for escalations. Active from the start of the engagement.
- Weekly operating rhythm and reporting
- Team and agency management begins
- Direct escalation access established
Monthly Review
Monthly performance review against commercial targets. Priorities adjusted based on performance data, market conditions, and emerging opportunities.
- Commercial performance review vs. targets
- Priority adjustment and forward planning
- Investor or board reporting prepared
Transition Planning
When the engagement ends — whether due to a full-time hire, business acquisition, or planned conclusion — we manage the handover to ensure continuity. Full documentation provided, team briefed, and no institutional knowledge is lost.
- Transition documentation and knowledge transfer
- Team and agency handover briefings
- Continuity plan for post-engagement
Investment
Fractional ecommerce engagement investment depends on days-per-week scope, platform count, and time allocation required. Structured as a rolling monthly commitment, not a long-term contract. A free discovery call defines the right scope and structure for your business.
Related Services
Services Often Paired With Fractional Ecommerce Direction
Amazon Management
Full-service Amazon management operating under your commercial strategy.
Learn more →
Shopify Management
DTC channel management aligned with your fractional ecommerce direction.
Learn more →
Data & Analytics
Unified reporting that gives your fractional director a complete commercial picture.
Learn more →
Marketplace Expansion
Structured expansion strategy for brands ready to grow their channel mix.
Learn more →
Questions
Fractional Ecommerce FAQs
Can't find the answer you're looking for? Reach out via our contact page.
Book a Free Discovery Call
30 minutes. We review your business, the gap between where you are and where you want to be, and whether fractional ecommerce direction is the right structure to close it.
- Free
- No commitment
- Senior director available immediately