Amazon Advertising (PPC)
Amazon PPC Management Built for ROAS, Not Just Clicks
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns — structured, optimised weekly, and reported accurately so every advertising dollar is accountable.
- Free audit
- No commitment
- Weekly optimisation cadence
- Weekly
Optimisation cadence
not monthly or quarterly
- 3
Campaign types managed
SP · SB · SD — full portfolio coverage
- Daily
Spend monitoring
budget pacing and anomaly detection
- 100%
Reporting transparency
every metric, including underperformers
LLV's Amazon advertising operating model: weekly optimisation, full campaign portfolio coverage, and transparent monthly reporting.
Who This Is For
Built for Brands With Serious Advertising Budgets
Amazon PPC management delivers the most value when you have an advertising budget that justifies dedicated specialist oversight and weekly optimisation.
- Brands With High or Unclear ACOS
- Sellers whose advertising spend is growing but where revenue attribution is unclear, ACOS is above target, or the relationship between ad spend and profitability is not well understood.
- Sellers With Infrequent Optimisation
- Brands whose Amazon PPC is managed monthly — or less — by a generalist agency or internally, and who are missing the weekly adjustments that Amazon advertising requires to perform.
- Brands Spending £2,000–£50,000+ Per Month on Amazon PPC
- Businesses with meaningful advertising budgets that deserve dedicated specialist attention, structured campaign architecture, and weekly accountability — not a dashboard and a monthly call.
- Sellers Launching New Products
- Brands introducing new SKUs to Amazon who need an advertising strategy built specifically for the launch phase — visibility-focused before transitioning to efficiency-focused as sales velocity builds.
- Brands Preparing for Peak Events
- Sellers approaching Prime Day, Q4, or Black Friday without a specific event playbook — needing campaign preparation, budget planning, and bid strategy designed for high-volume trading periods.
- Businesses Transitioning From Self-Managed Campaigns
- Founders or internal teams managing Amazon PPC themselves who have reached the limit of what they can achieve without specialist architecture, tools, and dedicated weekly time.
Full Service Scope
What Amazon PPC Management Includes
A complete list of advertising activities included in standard Amazon PPC management.
- Sponsored Products — full campaign rebuild
- Sponsored Brands — headline search and video
- Sponsored Display — retargeting and audience
- Campaign portfolio and budget architecture
- Keyword research and search term mapping
- Negative keyword strategy and maintenance
- Match type optimisation (broad/phrase/exact)
- Weekly bid management and ACOS targeting
- Search term harvesting and expansion
- Dayparting and placement bid adjustments
- Product targeting and competitor conquesting
- Budget pacing and peak event management
- Weekly performance reports
- Monthly strategy review and roadmap update
How We Work
Why Amazon Advertising Managed by Specialists Performs Differently
- Campaign Structure That Scales
- Most Amazon accounts are built campaign-by-campaign without a structural logic. We build from the top down — portfolio architecture, campaign types, ad group segmentation — designed to scale with your catalogue without becoming unmanageable.
- Weekly Optimisation, Not Monthly
- Amazon advertising rewards speed. Keyword performance shifts weekly. Competitor bids change daily. We review and adjust every 7 days — not on a monthly calendar that misses the inflection points.
- ACOS Reduction Without Revenue Sacrifice
- Cutting ACOS by reducing spend is easy and wrong. We reduce ACOS by eliminating wasted spend — negative keywords, underperforming match types, and low-converting placements — while protecting revenue-generating keywords.
- Search Term Intelligence Applied to Listings
- The search terms that convert in your campaigns are the same terms that should be in your listing titles, bullets, and backend keywords. We apply advertising intelligence to organic strategy simultaneously.
- Event and Peak Management
- Prime Day, Q4, Black Friday, and category-specific peak periods require different campaign structures and budget strategies than standard trading periods. We prepare and activate specific event playbooks for every significant peak.
- Attribution-Accurate Reporting
- Amazon's attribution windows matter. We report on the same attribution model consistently, clearly distinguish ad-attributed vs. organic revenue, and give you the data needed to make investment decisions, not just performance summaries.
Our Process
From Audit to Weekly Optimisation
Advertising Audit
We analyse your current campaign structure, spend distribution, ACOS by product and campaign type, search term performance, and wasted spend — in detail.
- Campaign structure and architecture
- Wasted spend by search term
- ACOS breakdown by product and match type
Rebuild & Restructure
Campaign portfolio rebuilt from scratch or restructured based on audit findings. New portfolio architecture, campaign hierarchy, and ad group segmentation deployed.
- Portfolio and campaign rebuild
- Keyword assignment and match type strategy
- Negative keyword foundation built
Weekly Optimisation
Every 7 days: bid adjustments, search term review, new keyword additions, negative keyword management, and budget pacing against monthly targets.
- Bid adjustments based on conversion data
- Search term harvesting and negation
- Budget reallocation by performance
Monthly Performance Report
Full advertising performance report — revenue attributed, ROAS, ACOS by campaign, keyword rank changes, and next-month advertising priorities.
- ROAS and ACOS breakdown
- Keyword ranking changes
- Next-month campaign priorities
Investment
Amazon advertising management starts from $1,500/month and scales with your advertising budget and campaign complexity. The management fee covers strategy, weekly optimisation, and reporting — your ad spend is separate and paid directly to Amazon.
Related Services
Services That Work Alongside Amazon Advertising
Amazon Management
Full-service Amazon account management beyond advertising alone.
Learn more →
Amazon Listing Optimisation
Organic ranking built from keyword-first listing copy and A+ Content.
Learn more →
Data & Analytics
Unified reporting across advertising and organic performance.
Learn more →
Creative Services
Product imagery and A+ Content to improve ad click-through rates.
Learn more →
Questions
Amazon PPC FAQs
Can't find the answer you're looking for? Reach out via our contact page.
Book a Free Amazon Advertising Audit
30 minutes. We review your current campaign structure, identify your ACOS reduction opportunities, and tell you exactly what we would do to improve your advertising performance.
- Free audit
- No commitment
- Weekly optimisation cadence