No Mysteries. No Vendor Opaqueness. Just a Process You Can Follow.
Five steps. Documented timelines. Agreed metrics. Every engagement runs through the same structured process — from the first discovery call to the monthly reporting cadence that runs for as long as we work together.
- 01Discovery & Fit Assessment
- 02Full Account Audit
- 03Strategy & 90-Day Roadmap
- 04Active Management & Optimization
- 05Monthly Reporting & Strategy Review
Week 0
Discovery & Fit Assessment
The first conversation is not a pitch. It is a 30-minute structured review of your current marketplace situation — platforms, markets, advertising performance, account health, and growth goals.
What this step includes
- Review of current platform and market presence
- Advertising efficiency indicators (ROAS, ACOS, spend)
- Account health status and known risk areas
- Growth goals and timeline
- Honest assessment of fit — and if not, a referral to who can better help
Deliverable
A clear decision: whether to proceed to a full audit, and what that audit will focus on.
Week 1
Full Account Audit
If we agree to move forward, the first formal step is a comprehensive audit — across every dimension that affects your marketplace performance.
What this step includes
- Advertising account structure, spend efficiency, and ROAS/ACOS by campaign
- Listing quality: keyword coverage, content completeness, conversion signals
- Account health: policy compliance, performance metrics, flag history
- Competitive positioning: share-of-voice, price positioning, Buy Box analysis
- Platform-specific signals: Shopee seller score, Tokopedia Power Merchant status, eBay Top Rated Seller metrics
Deliverable
A documented audit report with gap analysis, prioritized by revenue impact.
Week 2
Strategy & 90-Day Roadmap
From the audit, we build a 90-day priority roadmap — sequenced by revenue impact, with clear timelines for each initiative.
What this step includes
- Priority ranking of all identified gaps and opportunities
- Month 1 actions (highest-impact, lowest-effort first)
- Month 2–3 roadmap for structural improvements
- Advertising strategy and budget allocation recommendation
- KPIs and target metrics agreed in writing before active management begins
Deliverable
A signed engagement agreement and a 90-day roadmap you have reviewed and approved.
Ongoing
Active Management & Optimization
Active management runs continuously — not in monthly sprints. Every week, advertising campaigns are reviewed and optimized. Every day, account health is monitored.
What this step includes
- Daily account health monitoring and policy compliance review
- Weekly advertising optimization: bid adjustments, search term analysis, negative keyword management
- Listing updates based on ranking data and conversion rate signals
- Campaign calendar management (flash sales, seasonal promotions, platform events)
- Competitor intelligence and market positioning updates
- Platform policy monitoring and proactive compliance
Deliverable
Continuous performance improvement with documented changes and their measured impact.
Every Month
Monthly Reporting & Strategy Review
At the end of every month, you receive a full performance report. For Growth and Scale engagements, this is accompanied by a strategy review call.
What this step includes
- Revenue and GMV vs. previous month and year-over-year
- Advertising performance: ROAS, ACOS, spend, revenue, impression share
- Listing performance: keyword rankings, click-through rate, conversion rate
- Account health summary — no surprises
- Platform-specific metrics: Buy Box win rate, store rating, ad efficiency
- Next-month priorities and any recommended strategy changes
Deliverable
Complete visibility into every metric that matters, delivered on a set date every month.
Questions
Common Questions About How We Work
The First Step Is Free
30 minutes. No commitment. An honest conversation about your marketplace situation and whether we are the right partner for what comes next.
- Free
- No commitment
- 30 minutes
- All timezones